The world of social media is constantly evolving. Investors in companies such as Facebook (NASDAQ:FB), Twitter (NYSE:TWTR), and LinkedIn (NYSE:LNKD) need to know what’s up and coming and what’s already trending to judge how each company is taking advantage of its opportunities. Here are five social-media trends to watch in 2016.
It became quite clear that live streaming from mobile devices would quickly become a thing just a few weeks after the launch of Meerkat. Meerkat used Twitter’s social graph to allow users to find friends and connections who were also live streaming content — that is, until Twitter cut off the app’s access to its social graph and announced that it had acquired competing app Periscope. Twitter launched Periscope just a few weeks later.
Earlier this year, Twitter integrated Periscope live streams into its flagship app, allowing users to view streams in their timelines. Meanwhile, Facebook officially rolled out its live streaming feature to all iPhone users in the Unites States. Previously, the feature was limited to celebrities and journalists and select iPhone users.
Watch for live streaming to pick up in 2016 as Facebook brings the